1910. Chromolithograph trade card, 126 x 96mm, printed on both sides, verso a little browned, with small tear at tail touching a couple of letters. A striking trade card celebrating ‘Wampole’s Preparation’, and notably its receipt of a Gold Medal at the International Health Exhibition of 1910, held in Buenos Aires, Argentina.
This tonic, containing extracts of cod livers, malt, calcium and wild cherry, was created in the 1880s by Henry K Wampole in Philadelphia. It found a ready market with doctors, providing as it did a way of administering cod liver oil in a more palatable form, having masked both the taste and odour of the oil. The company soon expanded with a large and well equipped second laboratory opened in Ontario in 1905. As the present striking card attests, it clearly found an International market.